Golf world tees up for battle in court between PGA Tour, Saudi-backed series

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted August 16, 2022 11:00 AM

A recently launched golf series backed by Saudi Arabia has the men’s professional golf world in an uproar.The new LIV Golf International Series, helmed by retired golf legend Greg Norman, awarded the biggest total purse in golf history at its first event in London in June, with $4 million going to the winner. Multiple elite pro golfers, notably Phil Mickelson, have opted to play in the lucrative LIV events. But other top players, including PGA Tour star Rory McIlroy, are calling out LIV Tour participants, citing Saudi …

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As NFL protects lucrative Super Bowl IP, some businesses retort

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By Douglas N. Masters and Seth A. Rose