College athletes sprint to cash in on name, image, likeness ventures

Sports Marketing Playbook

By Douglas N. Masters and Seth A. Rose

Douglas N. Masters is a partner at Loeb & Loeb LLP, where he litigates and counsels clients primarily in intellectual property, advertising and unfair competition. He is co-chair of the firm’s intellectual property protection group and he can be reached at dmasters@loeb.com. Seth A. Rose is a partner at the firm, where he counsels clients on programs and initiatives in advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. He can be reached at srose@loeb.com.

Posted November 2, 2021 10:40 AM

University of Miami Hurricanes quarterback D’Eriq King is showing what’s possible now that the National Collegiate Athletic Association has lifted its ban on college athletes making money off their own names and images.The college football standout has signed endorsement deals with a diverse array of businesses, including College Hunks Hauling Junk moving company, Murphy Auto Group, and a Miami waterfront bar. King is also selling clothing including T-shirts, sweatshirts, jackets and hats with his personal logo …

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By Douglas N. Masters and Seth A. Rose