A federal appeals court rejected a national outdoor advertising company’s First Amendment challenge to an ordinance prohibiting digital displays for billboards in the City of Madison, Wis., citing a recent U.S. Supreme Court ruling.Adams Outdoor Advertising Limited Partnership owns and operates billboard structures across Wisconsin, including 90 in Madison featuring almost 200 advertising surfaces.The company has been involved in a years-long legal battle with the city over is ordinance regulating advertising signs …