BIPA does not violate commercial speech rights, judge holds in suit over face-mapping

By Patricia Manson pmanson@lawbulletinmedia.com

Posted September 29, 2022 12:16 PM

Updated October 3, 2022 11:27 AM

A federal judge declined to throw out a lawsuit filed under the Illinois Biometric Information Privacy Act against a corporation that applies facial-mapping technology to recorded sales pitches to determine the salesperson’s emotions.In a written opinion, U.S. District Judge John Robert Blakey of the Northern District of Illinois gave plaintiff Lori Wilk the go-ahead to pursue her allegations that Brainshark Inc. violated BIPA when it obtained scans of her facial geometry.Blakey rejected Brainshark’s argument …

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