Focus groups can help lawyers know what they don’t know

Balancing Life and the Law

By Jeffrey J. Kroll

Jeffrey J. Kroll is a founding partner of Kaveny + Kroll LLC. He has achieved settlements and verdicts in a wide range of cases, from trucking accidents to medical malpractice to sports safety cases. He can be reached at jeffrey@kavenykroll.com.

Posted June 24, 2021 11:45 AM

As I am writing this, my daughter is preparing for her dance recital. My 13-year-old teenager, going on 30-years-of age, had a couple of dress rehearsals before she encounters a live audience. It made me think, world class athletes practice for countless hours before each and every competition. For many contests, it merely lasts seconds but the training for this could span years. I find it ironic that trial lawyers will take a case to verdict, a case potentially involving enormous sums of money, however, not use similar …

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