Marketing — and in particular, sports-related marketing — has always been central to Anheuser-Busch’s business plan. From the Super Bowl and NASCAR to golf tournaments and horse-racing events, the brewer reportedly spends big dollars — an estimated $350 million in 2016 — to partner with U.S. leagues as well as individual professional and college sports teams.The global beer giant has stepped up its sports sponsorship and promotion efforts in increasingly groundbreaking ways in the past few …